Has your site lost visibility? Are you aware of how all the new changes on Google in 2017 have effected both your paid and organic placements?
If you have seen a decrease in site traffic, you are not alone. The April Google Shift gave preference to heavier traffic sites. Today to get found you need to update your SEO for a niche target or get a budget for paid ads together and buy your traffic.
Do a simple search on Google as if you were a customer looking for your products or services – if you see a lot of big box stores on page 1, do not be discouraged. You need to go after longer tailed keywords for organic placements.
For Google Adwords customers, cut back your keywords list to only the most profitable terms and put more of your budget into remarketing ads, at appx 10% of the cost per click – your budget will go a lot farther and you can target your site visitors and visitors with similar search habits. This will help you pull in the additional traffic that you may have lost with the April and September Google Shifts.
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