June 2016 Newsletter

The Micro Moment!

Redesigning Your Website, to do or not to do? The question revolves more around the questions:

• How do your visitors use your site?
• What device are they viewing your site on?
• Will an app be a more effective next step?

Today 65% of all USA based search is mobile & tablet – for many industries, up to 90% of traffic is mobile/tablet driven.

You need to know your audience habits:

Step 1: Review your Google analytics (install if you are not using and gather data for a week to review!) How many visitors are mobile/tablet vs desktop? How long a visit duration difference is there between devices? Are you losing your mobile users quickly? How can you improve their experience on your website?

Step 2: Look at your website on a mobile device and tablet, take it all in as a new user would. Can you find areas that need improvement? Most sites are originally structured for desktop, and then mobilized (or not). If your mobile experience is lacking, you need to update!

Step 3: Update where you can, Implode your website and rebuild if you have to, or consider replacing your mobile user’s experience with a mobile app instead of your website.

There are options! Consultations are free, ask us to review your website on all devices and we will give you the options for enhancing your users’ experience. Your site may do the job on desktop, but if it is failing mobile visitors, it is time for a change, redesign or app to make mobile visitors happy!

Need help or have questions? Just ask!
Darcy’s cell: 518.366.1707

Upcoming Events & Networking Google Partners Connect Live Interactive Sessions 07-12-2016 at Manfred RELC, Latham A Google Partners Event: Google Interactive Marketing Seminars on July 12th 2016 Manfred RELC in Latham 9:30am Registration/Networking 10am Google Marketing with Google Pragya 10:45am Google Adwords with Darcy Knapp or 1:30pm Registration/Networking 2pm Google Marketing with Google Pragya 2:45pm Google Adwords with Darcy Knapp   FREE ADMISSION Celebrate Christmas in July! Please bring a new unwrapped toy or book for Parson’s 2016 Holiday Toy Drive! Coats can be gently worn or new, gloves & hats needed too! Classes are free, all donations are welcome! —————————– Up The Biz Lunch at Potratz Partners Featured Speaker: Paul Potratz Paul creating Top Funnel Brand Strategies, Consumer Engagement Content on Websites and Social Media, and Sales Training. WHEN: Tuesday, June 14, 2016 From 11:45 AM to 1:30 PM WHERE: 31 Lafayette Street Schenectady, NY 12305 COST: $10 for Networking/Lunch ————————————————– Want to see your event here? Send your info and we will try to include your event! *Newsletters usually go out the first week of the month